HOLY SHIT. TTEOTM IS ON ITS SLAY ERA EVEN AFTER IT'S COMPLETION
I saw a discussion in C abt the $ youku spent on TTEOTM promo. While they spent on big screen across china and the world, they actually spent v little on Hot trending weibos, which is full of mostly paid slander by competitor. Ex of heavy weibo promotions are no 1 Lighter and Princess , 2 LLTG, 3 Yang Mi Xu Kai drama last yr. Each with over 4500 trending weibos. One trending weibos no 1-3 in 2020 cost US $8-10K, it does not guarantee the amount of reading but the ranking. So at the end, Youku still does not spent as much compared to those drama.
HOLY SHIT. TTEOTM IS ON ITS SLAY ERA EVEN AFTER IT'S COMPLETION
Honestly I don't understand the marketing logic behind it unless they really have tons of Costume drama that needs to be out for their ROI. Or because TTEOTM ROI has exceeded their expectation so like Yeah, V Good folk, our Q2 financial report going to be bomb, so just drop any promo for TTEOTM, next drama please.
HOLY SHIT. TTEOTM IS ON ITS SLAY ERA EVEN AFTER IT'S COMPLETION
Yuppp. Douyin/Tik Tok officially announced TTEOTM is extremly explosive drama, it even did A LONG achievement report for TTEOTM on it's platform. Yesterday Cloud data reported TTEOTM per eps average is more than 60Millions views. Even a week AFTER youku literaly dropped TTOETM from any recommendation /promotion to make way for BFTB. Unlike TSL or IS which youku keeps promoting months after it's finale.
TTEOTM is officially Youku most popular drama in the last 5 years, it has the highest per ep views in the last 5 years. Maybe that's why Youku no longer promotes TTEOTM and move on with other drama.
TTEOTM also set the record for the highest sales of merchandise of any drama in history. 21+M RMB with LYX character sales contributed more than 62% fr ttl sales. The highest bfr was around 12M Rmb.
Is anyone else watching The Tale of Nine-Tailed 1938 right after finishing TTEOM and dream of a remake of this…
LDW is v handsome and sexy, he does look a bit like LYX. But he can't play TTJ, maybe he can nail the evil part very well, but the vunerability and grace that embodied LYX is something LDW can't do. The way he walks, his graceful dancer movement, his graceful hand movement, his beautiful clean fight scenes.
After each of LYX character, because they are so alive and breathing, there is no substitute anymore. In China, when C audience is not satisfied with the casting they just make a video and recast with other actor. LYX character is one that they NEVER recast.
While they spent on big screen across china and the world, they actually spent v little on Hot trending weibos, which is full of mostly paid slander by competitor. Ex of heavy weibo promotions are no 1 Lighter and Princess , 2 LLTG, 3 Yang Mi Xu Kai drama last yr. Each with over 4500 trending weibos.
One trending weibos no 1-3 in 2020 cost US $8-10K, it does not guarantee the amount of reading but the ranking. So at the end, Youku still does not spent as much compared to those drama.
I saw that on weibo.
US$9999 should be for TTJ original costume hahaha
Or because TTEOTM ROI has exceeded their expectation so like Yeah, V Good folk, our Q2 financial report going to be bomb, so just drop any promo for TTEOTM, next drama please.
What cost $9999????
https://www.bilibili.com/video/BV1nM4y1t753/
Did you see anything else???
No right haha
Yesterday Cloud data reported TTEOTM per eps average is more than 60Millions views. Even a week AFTER youku literaly dropped TTOETM from any recommendation /promotion to make way for BFTB. Unlike TSL or IS which youku keeps promoting months after it's finale.
TTEOTM also set the record for the highest sales of merchandise of any drama in history.
21+M RMB with LYX character sales contributed more than 62% fr ttl sales.
The highest bfr was around 12M Rmb.
2 smexy vampire.....
The way he walks, his graceful dancer movement, his graceful hand movement, his beautiful clean fight scenes.
After each of LYX character, because they are so alive and breathing, there is no substitute anymore. In China, when C audience is not satisfied with the casting they just make a video and recast with other actor. LYX character is one that they NEVER recast.