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BLACKPINK's Jennie will no longer be the face of the Korean beauty brand, Hera.
According to beauty insiders, the Korean beauty brand Hera and BLACKPINK's Jennie have officially ended their advertising model contract this year. Hera and Jennie had been together since 2019. Throughout the six years that Jennie served as the beauty brand's model, Hera achieved significant global success. It has also been reported that Hera has finally chosen Jennie's replacement. According to circulating reports, Stray Kids' Felix will be the newest model for the beauty brand.
Media outlets are speculating that Stray Kids' Felix is the newest model for Hera, a beauty brand. This speculation arose after Felix was reportedly seen with a Hera cushion, which even had his name engraved on it, in his bag at Incheon International Airport on the 9th, as he departed for a European tour. This is similar to another occasion when Felix was seen having Gongcha merchandise before he was selected as its advertising model.
Hera's parent company, AmorePacific, responded to the reports, sharing, "It is true that we have ended our model contract with Jennie." They then declined to give a statement regarding their next model.
The partnership between Hera and Jennie proved to be a success, greatly benefiting the beauty brand. Many of Hera's products became synonymous with Jennie, proof of her influence. Their black cushion foundation, for example, achieved worldwide recognition and was labeled the Jennie Cushion. Likewise, their Sensual Nude Gloss product became popularly known as the Jennie Tint.
Hera is just one of several brands with a lasting relationship with Jennie. The BLACKPINK member also has significant, ongoing partnerships with luxury fashion house Chanel and the popular Korean eyewear brand Gentle Monster, among others. Jennie was also recently announced as the face of Jean Paul Gaultier's Pre-Fall 2025 campaign.
Do you think Felix is the best choice to replace Jennie as the model of Hera?
