They need to go ahead and do it! I know SBS, KBS and MBC are all stakeholders in KOCOWA. there's no way that SBS…
Summary because Google translate isn't cutting it:
Based on the article from Mediaus, here is a summary of the situation regarding SBS's potential revival of daily dramas: The Issue A controversy has erupted within South Korean broadcaster SBS over allegations that its major shareholder (the parent company owner) is interfering with programming and production. Specifically, following a sharp decline in ratings for SBS's flagship evening news program, 8 News, an order was allegedly passed down to revive and schedule a daily drama right before the news slot to act as a "lead-in" to boost viewership. The SBS Labor Union’s Stance The National Media Workers' Union SBS Branch heavily criticized the directive, calling it an outdated and financially reckless move. Financial Strain: The union points out that producing a daily drama for six months costs at least 10 billion KRW (approx. $7.5 million USD). This heavily contradicts SBS's recent emergency management efforts, which barely saved 2 billion KRW. Outmoded Strategy: The union notes that competitor stations (KBS and MBC) are currently getting abysmal ratings (under 1%)* for their daily dramas, proving the format is no longer effective in the current media landscape. Political & Management Blame: The union argues that the real reason 8 News ratings collapsed over the last couple of years is due to biased, pro-government (Yoon Suk-yeol administration) reporting that alienated viewers, rather than a lack of a drama lead-in. Interference: They accuse the major shareholder of violating the "separation of ownership and management" agreement by repeatedly meddling in content production and scheduling. SBS Management’s Response SBS Management (the Management Committee) strongly refuted the union’s claims, calling them an exaggerated "frame." No Forced Orders: Management denied claims that the SBS President was urgently summoned by the shareholder while on vacation. Just One of Many Ideas: They clarified that broadcasting a daily drama ahead of the news was merely one of 3 to 4 competitive strategies discussed during a July management meeting to counter MBC's scheduling tactics. No Final Decision: Management stated that the daily drama idea has many variables to consider and accused the union of taking fragments of a standard brainstorming meeting to spin a narrative about "shareholder brainwashing" and "interference."
*I'm not sure what daily dramas the union is referring to but none of them have pulled 1% viewer ratings... even the "worst MBC daily of all time" WWSTS's lowest rating bottomed out at 2.8% but the average seems to be in the 4-5% range
The lead-in tactic is a good idea ... Literally the only time I watch local news broadcasts is if there's a hockey game on and it ends (local news follows right after...) and that's what the big three here (ABC, NBC and CBS) do with their morning/afternoon soap operas... they lead into the noon/5 o'clock news. It's a smart idea as well because I imagine those demographics have overlap - I feel like MZ Koreans get their news from the Internet...
If they bring them back they need to keep everyone who worked on Phoenix 2020 FAR away... besides the story being a shit show I definitely noticed how they used expensive ass Teslas as their sponsored vehicle. That probably put them in the red and the low viewer ratings did very little to help offset that cost....
Apparently they tried to revive SBS daily dramas, and this happened 😭https://www.mediaus.co.kr/news/articleView.html?idxno=314255
They need to go ahead and do it! I know SBS, KBS and MBC are all stakeholders in KOCOWA. there's no way that SBS hasn't noticed that KBS and MBCs dailies always end up in the top 10 hot category ... and even domestically KBS domestic drama ratings have been trending upwards. I hope they keep fighting for their revival I have SBS bringing back dailies on my 2020s bingo card
How does it end? 👀 I know the ML and the 2FL get written out in the second half
As for WWSTS, between that and the first man I'm hoping that Family Relation Certificate is good... the last MBC daily I actually liked enough to finish was Meant to Be lol
Guess who's back with more casting news! Four new characters have been revealed so let's get into it:
First we have Seong Yieon, who will be playing Lim Jihoon. He's the head of the Korean Arts and Culture Center and is described as a kind yet cold person with excellent piano skills. He also has emotional scars stemming from childhood.
Park Solra plays Do Dohee, a Western-style painter (probably specializes in an art style that's popular in europe ie impressionalist art) and influencer. She has a "glamorous lifestyle" and "sensual image" BUT she grew up in an environment where perfection was expected of her. However she has an "honest yet unpredictable charm"
Seo Doyoung is playing Cha Seunghyun, who is a 7th degree postal official (a mailman?) he's described as responsible, willing to sacrifice for his family and has a gentle and sincere personality.
Last but not least, Jeon Seungbin plays Cha Seungwoo. He is a broadcast PD of a channel's liberal arts department (???) ... and has a charm that only his family sees. Despite that he has drive and is considered to be the "ace" of the broadcast station. He also has a "sophisticated sense". I'll say there's a 99% chance that he is the brother of Cha Seunghyun
YEONHEE IN THE FITTED SUIT LET'S GOOOO revenge incarnate mode... Activated!!!!I cannot stand the side couple of…
LMFAO you know you're in a revenge arc when the FL and ML have a conversation that pretty much amounts to "I can't focus on romance right now happiness is a luxury to me" 😭
YEONHEE IN THE FITTED SUIT LET'S GOOOO revenge incarnate mode... Activated!!!!
I cannot stand the side couple of Yoonchul and Minjeong *Regina George voice* stop trying to make them happen they'll never happen!! I would rather watch Seowoo and Hyungjin's co-parenting and I mean that. Hyungjin's willingness to still be involved in baby Pureun's life makes him likeable and it kinda saved his character in my eyes. I'm hoping Mingoo and Hyejin are able to accept him in the end but for now their reactions are believable. I DO hope Mingoo gets his lick back regarding Yuna threatening to out Hyungjin....
Honestly? I agree with one of the reviews; the side characters take up too much of the story. After Jaekyung and Yeonhee become a couple, they kinda fall back until about episode 75 - which I think sucks because I actually like Yeonhee and Jaekyung as a couple lol. But Hyungjin's subplot with Seowoo and Yoonchul's romance subplot take over the story... as well as Yuna finding new ways of being human trash. But luckily it seems like episode 80 (I'm on ep 84 as I write this comment) is the turning point. Now let's see what Yeonhee is cooking...
I swear once I get more things off my watch list I'm going to finish that and Two Sisters 😭 I think those two + Woman Who Swallowed the Sun are the considered to be worst dailies of the 2020s 😭
🤣 wish I knew this writer was thrash ill have to know for future shows 😂 Well for whatever it’s worth…
YouTube! On MBCs channel. They leave comments on the previews for the next episode. Some are shocked by the manner that Hwayoung killed Seorin, some are annoyed that no one is stopping Hwayoung and a lot of people want Junho to die. The majority of the comments want the show to be cancelled lmao
I dont know what to think ... Seorin faking her death would be quite the emotional roller coaster lol
Well guys ... that was a great final episode! see you in the comment section of the next MBC/KBS2 daily drama! Adding this to the list of Seo Hyunjoo dramas I dropped 😭 my beef with her continues!
Who am I kidding... I'll be lurking and "watching" through the comments. The only way I see myself tuning back in is if I hear Sukhee goes full revenge incarnate and brings Hwayoung to her knees. But this is a Seo Hyunjoo drama and as we see, she sucks at writing revenge!
You can tell the exact moment when the "extension" storylines were written in (zero follow up for Baekho's "habit" of touching his ear/the ma family crest, Hwayoung purposely switching the chairman's meds to kill him with nothing happening, Sukhee being the chairman's daughter....) and that's exactly where this drama went off the rails. Time to finish one of the many dramas I'm watching instead...
ETA: got curious about the domestic audience's reaction to today's episode and it's very negative. I wonder if this will impact viewer ratings in the long run
Yuna blackmailing Mingoo with Hyungjin's sexuality to secure Junho's promotion is actual insane behavior. Like damn you want Lala Group THAT badly? This b!tch has no morals... holy shit namuwiki was NOT exaggerating when they said she is the most villainous 2FL to come out of an SBS morning drama. Now when is Yeonhee going to jack her up?!
"Family Relationship Certificate depicts the survival story of a child who was branded as the one who ruined a family from the moment she was born, and a woman who directly confronts the world's sharp prejudices and harsh fate. "
Han Goeun plays the top cellist in Korea, Na Seri..she has an elegant reputation but is hiding secrets that give her anxiety.
Park Seyoung plays Na Jini, Seri's daughter. She appears to be a painter who is described as a golden spoon with hidden scars
And recently, Im Jieun was casted as Noh Youngjoo, who also studied classical music. She has faced hardships and challenges, but despite that has a "bright personality". She runs a singing class... and also had conflict with Na Seri over a man... who has yet to be revealed 👀
Why did MBC decide to extend this drama when it's obvious the screenwriter is running out of ideas. Did the screenwriter blackmail someone in charge? ... We are going in circles and the writer is forgetting the traits of the characters... seriously? Seorin was the first to clock Hwayoung's scheming nature yet she thinks Hwayoung is the chairman's daughter instead of realizing there's a scheme going on?
Nambong remains useless btw and I'm surprised he hasn't hit up Hwayoung at all... that being said it was pretty funny when Youngja told him "maybe we can co-author a paper together" I still am the most interested in Youngja's storyline but it's starting to get boring tbh... I low-key ship Kanghyuk with Youngja though lol
Junho is not the victim he thinks he is (this is in response to last week's episodes because I didn't comment at all lol) and if the writer is trying to make him totally irredeemable and one dimensional, she succeeded. I dislike seeing him on my screen... At this rate Jangmi could shoot him in the face and he would still be convinced that they are destiny... like Baekho and Jangmi are literally married. (or are they? Not like it changes anything because no still means no) Hey Junho, a dead horse called and he said "stop beating me"
If you're going to make Junho evil that's fine but it's time for a new motive outside of getting with Jangmi. How would I handle this if I were the writer? After Baekho punched the shit out of Junho last week I would've made it so Junho realized that Jangmi will never choose him. So ... he decides to ruin her as well as Baekho. Hongju and Junho marry each other for business purposes and as Hongju is the (step)daughter of Dream, Junho with the help of Hongju, uses his newfound power to crush them, and Hwayoung decides to help her son in the best way she knows how... giving Baekho and Jangmi something to do besides twiddling their thumbs and wait for Eunhye to be found. (I know they explained the logic but there's really no reason not to expose Hwayoung right now lol) Hongju would also get something to do besides lurk around. Her unrequited crush on Baekho would be the perfect motive, also the fact that she was Seorin's "servant" at the beginning of the drama...
Basically Hongju and Junho get upgraded to Jin Final Boss status. The couples would then duke it out to try to get ownership of dream while Seorin plays both sides with the intention of having the competition take themselves out. Eventually she would side with Jangmi... and the good guys win. I would find that way more interesting than whatever ....this is.
Speaking of Baekho remember when it was implied he was adopted and he had a habit of touching his ears that lasted exactly one (1) episode? I do but the writer clearly does not 🙃
This "twist" of Sukhee being the chairman's daughter is so stupid and was clearly thought out to buy us more time until episode 140. I actually really hate this subplot lmao. Seems like Hwayoung will make herself into the fake daughter and since she runs circles around everyone in this drama she'll probably get away with it for a while... it also doesn't help that Sukhee is mentally 3 (I said it once and I'll say it again, Bora is more mature than Sukhee) so she's easy to take advantage of. See: the incident with the hikers.
Well we'll see what happens tomorrow... how I wish this was still 120 episodes LOL
OKAY Seowoo being the one to expose Yuna and Ms. Shin's relationship!!! This has been my favorite thing she's done thus far
Meanwhile Yuna continues to be human trash and throw her mom under the bus.... I know I fussed about Ms. Shin at the beginning of the drama (back when Yuna was somewhat sympathetic) but Yuna is AWFUL for blaming her mom for the meds switch... It's actual sociopathic behavior that she lied with a straight face to the Jangs while ON HER KNEES and then crocodile teared her way to sympathy. It was wild after everyone left and Seowoo called Yuna out... only for Yuna's tears to immediately dry up??? 😭
The chairman is standing on business tho and not folding, love that for him. Haneul continues to be Yuna's lifeline and it's going to suck (for her) when the truth about who his father is, is exposed. I can't wait for that lol
Based on the article from Mediaus, here is a summary of the situation regarding SBS's potential revival of daily dramas:
The Issue
A controversy has erupted within South Korean broadcaster SBS over allegations that its major shareholder (the parent company owner) is interfering with programming and production. Specifically, following a sharp decline in ratings for SBS's flagship evening news program, 8 News, an order was allegedly passed down to revive and schedule a daily drama right before the news slot to act as a "lead-in" to boost viewership.
The SBS Labor Union’s Stance
The National Media Workers' Union SBS Branch heavily criticized the directive, calling it an outdated and financially reckless move.
Financial Strain: The union points out that producing a daily drama for six months costs at least 10 billion KRW (approx. $7.5 million USD). This heavily contradicts SBS's recent emergency management efforts, which barely saved 2 billion KRW.
Outmoded Strategy: The union notes that competitor stations (KBS and MBC) are currently getting abysmal ratings (under 1%)* for their daily dramas, proving the format is no longer effective in the current media landscape.
Political & Management Blame: The union argues that the real reason 8 News ratings collapsed over the last couple of years is due to biased, pro-government (Yoon Suk-yeol administration) reporting that alienated viewers, rather than a lack of a drama lead-in.
Interference: They accuse the major shareholder of violating the "separation of ownership and management" agreement by repeatedly meddling in content production and scheduling.
SBS Management’s Response
SBS Management (the Management Committee) strongly refuted the union’s claims, calling them an exaggerated "frame."
No Forced Orders: Management denied claims that the SBS President was urgently summoned by the shareholder while on vacation.
Just One of Many Ideas: They clarified that broadcasting a daily drama ahead of the news was merely one of 3 to 4 competitive strategies discussed during a July management meeting to counter MBC's scheduling tactics.
No Final Decision: Management stated that the daily drama idea has many variables to consider and accused the union of taking fragments of a standard brainstorming meeting to spin a narrative about "shareholder brainwashing" and "interference."
*I'm not sure what daily dramas the union is referring to but none of them have pulled 1% viewer ratings... even the "worst MBC daily of all time" WWSTS's lowest rating bottomed out at 2.8% but the average seems to be in the 4-5% range
The lead-in tactic is a good idea ... Literally the only time I watch local news broadcasts is if there's a hockey game on and it ends (local news follows right after...) and that's what the big three here (ABC, NBC and CBS) do with their morning/afternoon soap operas... they lead into the noon/5 o'clock news. It's a smart idea as well because I imagine those demographics have overlap - I feel like MZ Koreans get their news from the Internet...
If they bring them back they need to keep everyone who worked on Phoenix 2020 FAR away... besides the story being a shit show I definitely noticed how they used expensive ass Teslas as their sponsored vehicle. That probably put them in the red and the low viewer ratings did very little to help offset that cost....
As for WWSTS, between that and the first man I'm hoping that Family Relation Certificate is good... the last MBC daily I actually liked enough to finish was Meant to Be lol
First we have Seong Yieon, who will be playing Lim Jihoon. He's the head of the Korean Arts and Culture Center and is described as a kind yet cold person with excellent piano skills. He also has emotional scars stemming from childhood.
Park Solra plays Do Dohee, a Western-style painter (probably specializes in an art style that's popular in europe ie impressionalist art) and influencer. She has a "glamorous lifestyle" and "sensual image" BUT she grew up in an environment where perfection was expected of her. However she has an "honest yet unpredictable charm"
Seo Doyoung is playing Cha Seunghyun, who is a 7th degree postal official (a mailman?) he's described as responsible, willing to sacrifice for his family and has a gentle and sincere personality.
Last but not least, Jeon Seungbin plays Cha Seungwoo. He is a broadcast PD of a channel's liberal arts department (???) ... and has a charm that only his family sees. Despite that he has drive and is considered to be the "ace" of the broadcast station. He also has a "sophisticated sense". I'll say there's a 99% chance that he is the brother of Cha Seunghyun
Source: https://m.entertain.naver.com/home/article/408/0000309223
So far I'm liking how this daily seems to revolve around the arts world!
I cannot stand the side couple of Yoonchul and Minjeong *Regina George voice* stop trying to make them happen they'll never happen!! I would rather watch Seowoo and Hyungjin's co-parenting and I mean that. Hyungjin's willingness to still be involved in baby Pureun's life makes him likeable and it kinda saved his character in my eyes. I'm hoping Mingoo and Hyejin are able to accept him in the end but for now their reactions are believable. I DO hope Mingoo gets his lick back regarding Yuna threatening to out Hyungjin....
Honestly? I agree with one of the reviews; the side characters take up too much of the story. After Jaekyung and Yeonhee become a couple, they kinda fall back until about episode 75 - which I think sucks because I actually like Yeonhee and Jaekyung as a couple lol. But Hyungjin's subplot with Seowoo and Yoonchul's romance subplot take over the story... as well as Yuna finding new ways of being human trash. But luckily it seems like episode 80 (I'm on ep 84 as I write this comment) is the turning point. Now let's see what Yeonhee is cooking...
I dont know what to think ... Seorin faking her death would be quite the emotional roller coaster lol
Yeonhee better make this bitch cry tears of blood I SWEAR
Who am I kidding... I'll be lurking and "watching" through the comments. The only way I see myself tuning back in is if I hear Sukhee goes full revenge incarnate and brings Hwayoung to her knees. But this is a Seo Hyunjoo drama and as we see, she sucks at writing revenge!
You can tell the exact moment when the "extension" storylines were written in (zero follow up for Baekho's "habit" of touching his ear/the ma family crest, Hwayoung purposely switching the chairman's meds to kill him with nothing happening, Sukhee being the chairman's daughter....) and that's exactly where this drama went off the rails. Time to finish one of the many dramas I'm watching instead...
ETA: got curious about the domestic audience's reaction to today's episode and it's very negative. I wonder if this will impact viewer ratings in the long run
"Family Relationship Certificate depicts the survival story of a child who was branded as the one who ruined a family from the moment she was born, and a woman who directly confronts the world's sharp prejudices and harsh fate. "
Han Goeun plays the top cellist in Korea, Na Seri..she has an elegant reputation but is hiding secrets that give her anxiety.
Park Seyoung plays Na Jini, Seri's daughter. She appears to be a painter who is described as a golden spoon with hidden scars
And recently, Im Jieun was casted as Noh Youngjoo, who also studied classical music. She has faced hardships and challenges, but despite that has a "bright personality". She runs a singing class... and also had conflict with Na Seri over a man... who has yet to be revealed 👀
https://www.radiokorea.com/news/article.php?uid=495743
I swear... as much as I like seeing Dracula and Youngja together, if Seorin dies tomorrow.... It's been real, gang✌🏾
Nambong remains useless btw and I'm surprised he hasn't hit up Hwayoung at all... that being said it was pretty funny when Youngja told him "maybe we can co-author a paper together" I still am the most interested in Youngja's storyline but it's starting to get boring tbh... I low-key ship Kanghyuk with Youngja though lol
Junho is not the victim he thinks he is (this is in response to last week's episodes because I didn't comment at all lol) and if the writer is trying to make him totally irredeemable and one dimensional, she succeeded. I dislike seeing him on my screen... At this rate Jangmi could shoot him in the face and he would still be convinced that they are destiny... like Baekho and Jangmi are literally married. (or are they? Not like it changes anything because no still means no) Hey Junho, a dead horse called and he said "stop beating me"
If you're going to make Junho evil that's fine but it's time for a new motive outside of getting with Jangmi. How would I handle this if I were the writer? After Baekho punched the shit out of Junho last week I would've made it so Junho realized that Jangmi will never choose him. So ... he decides to ruin her as well as Baekho. Hongju and Junho marry each other for business purposes and as Hongju is the (step)daughter of Dream, Junho with the help of Hongju, uses his newfound power to crush them, and Hwayoung decides to help her son in the best way she knows how... giving Baekho and Jangmi something to do besides twiddling their thumbs and wait for Eunhye to be found. (I know they explained the logic but there's really no reason not to expose Hwayoung right now lol) Hongju would also get something to do besides lurk around. Her unrequited crush on Baekho would be the perfect motive, also the fact that she was Seorin's "servant" at the beginning of the drama...
Basically Hongju and Junho get upgraded to Jin Final Boss status. The couples would then duke it out to try to get ownership of dream while Seorin plays both sides with the intention of having the competition take themselves out. Eventually she would side with Jangmi... and the good guys win. I would find that way more interesting than whatever ....this is.
Speaking of Baekho remember when it was implied he was adopted and he had a habit of touching his ears that lasted exactly one (1) episode? I do but the writer clearly does not 🙃
This "twist" of Sukhee being the chairman's daughter is so stupid and was clearly thought out to buy us more time until episode 140. I actually really hate this subplot lmao. Seems like Hwayoung will make herself into the fake daughter and since she runs circles around everyone in this drama she'll probably get away with it for a while... it also doesn't help that Sukhee is mentally 3 (I said it once and I'll say it again, Bora is more mature than Sukhee) so she's easy to take advantage of. See: the incident with the hikers.
Well we'll see what happens tomorrow... how I wish this was still 120 episodes LOL
Meanwhile Yuna continues to be human trash and throw her mom under the bus.... I know I fussed about Ms. Shin at the beginning of the drama (back when Yuna was somewhat sympathetic) but Yuna is AWFUL for blaming her mom for the meds switch... It's actual sociopathic behavior that she lied with a straight face to the Jangs while ON HER KNEES and then crocodile teared her way to sympathy. It was wild after everyone left and Seowoo called Yuna out... only for Yuna's tears to immediately dry up??? 😭
The chairman is standing on business tho and not folding, love that for him. Haneul continues to be Yuna's lifeline and it's going to suck (for her) when the truth about who his father is, is exposed. I can't wait for that lol