On September 21, Studio Dragon announced that it is holding "K-DRAMA EXHIBITION: Scenes to Destinations" in collaboration with the Korea Tourism Organization at HiKR Ground in Cheonggyecheon, Seoul, from September 18 through November 19. The exhibition is open from 10 a.m. to 8 p.m.
The exhibition includes around 40 dramas, including Queen of Tears, Goblin, Mr. Sunshine, Hotel del Luna, Crash Landing on You, Hometown Cha-Cha-Cha, and Bon Appetit, Your Majesty, among others. Visitors can explore each work's memorable lines, key scenes, OSTs, props, filming locations, and more in one space.
This event is the first follow-up project stemming from a memorandum of understanding (MOU) signed by Studio Dragon and the Korea Tourism Organization in June to promote regional tourism through K-dramas. Unlike offline events that promote individual productions, this exhibition brings multiple K-dramas together in a single space. With international visitors in mind, English explanations are provided alongside the main exhibits and informational text.
The exhibition space is divided into five sections: SCRIPT, SCENE, SOUND, PROP, and LOCATION.
At the entrance, the reception area from Hotel Del Luna has been recreated. In the following SCRIPT zone, visitors can view memorable lines from the dramas and collect phrases they like. The SCENE zone lets visitors watch key scenes from various productions and select moments they would like to revisit.
In the SOUND zone, visitors can listen to OST playlists organized by theme, while the PROP zone features items actually used during filming. In the final LOCATION zone, visitors are recommended travel itineraries tailored to their preferences based on the choices they made in the previous sections. Information on tourism products that allow visitors to actually visit filming locations featured in the dramas is also provided.
A Studio Dragon representative stated, "As Studio Dragon celebrates its 10th anniversary this year, we organized this exhibition to allow visitors to experience firsthand, all in one place, memorable scenes, music, props, and more from a diverse selection of the roughly 300 IPs owned by Studio Dragon that have been loved by viewers in Korea and overseas as their 'favorite dramas of all time.'" The representative added, "We hope this will be a special opportunity for visitors to experience the productions firsthand and discover their own new 'favorite drama of all time.'"
Source: Ten Asia
