KM0704

Normally hate campaign against him is only on Chinese social media platform because money can be paid to the handler/owner of the social media (e.g: Sina for Weibo). I doubt about the hate post on international platform. But it's not impossible because C-ent beginning to realise Cdrama growing popularity internationally. They began to popularize data for C-artists from Tiktok, Insta etc. Yu Zheng (his boss) also paid popular Twitter blogger for Song of Youth marketing. 😗 YZ is very front in terms of marketing and he paid extra attention to current hype things. He definitely realised Xu Kai's international popularity and he knows how Xu Kai's dramas are well sought out internationally. He will try to find ways to sabotage it.

I hope there's proper subs for this. This is a good drama.

There is no clear guidelines actually, it's more like a guesswork based on what I read. Platforms divide dramas based on levels: S+, S, A, B. Tencent got S+, S, A, B, IQiyi: S, A+, A, B, Youku: S+, S, Mango: S+, S, A. Actually A and B are rarely mentioned. Normally just occur in discussion among fans. S+ is highest level then followed by S and the rest. S in iQiyi considered same level as S+ in other platforms so their A+ = S level of other platforms. Basically the level indicates the IP status of the novel/anime before production configuration, castings and level of investment further confirm final decided level.

It varies I guess. All I know is Xu Kai's one should end 2026. There's rumour about him leaving/terminating, I hope for that.

No one knows except him, let's wait for the official confirmation. As for the rest, he normally took 2 - 5 weeks rest in between filming.

Nothing confirmed so far, adapted from novel and original script are all info spread by yxh or melon master. and both can be paid to mislead the netz. So better wait for official confirmation.

Chinese short form for Marketing Account. They receive payment to do hype, spread rumours, market dramas or artists on weibo.

There are many factors that indicate whether the project is S+ or not. Also, any artist that little bit popular can pay marketing to spread around saying they will be cast in S+ dramas. Depend on projects, Xu Kai's lowest level should be S. Also, instead of getting dramas based on level, I hope Xu Kai got projects where the production prioritize the quality and storyline than accommodating outside request like adding scenes for other actors.

There is no melon master rumoured him for Female General. It was started by his haters on douban and spread around by yxh paid by his haters. Female General is a big heroine dramas, in other words, any male lead took that drama will be like side character. When this spread around, this will imprint image of him going downwards in his career in the eyes of public (netizens) due to his dramas recently "not doing well". This is the target of his haters. That's why I said this rumour is to humiliate him. His haters got specific wording manipulation for him to smear his name.

The one brought on twitter mixed up between yxh and melon master. Some artists paid yxh to spread on script they in contact with. Sort of marketing strategy, telling the netz that they are hot and has many dramas seeking them. Some spreading maliciously just to invite hate on the rumour actors. Female General rumoured Xu Kai on twitter is the type of melon that want to humiliate him.

The genre is not xianxia. It's supernatural historical fiction is like ghost stories and monsters during ancient time. You can look up the genre 志怪/ 聊斋, it's rarely done. (as per comment below mentioned) btw, this one no IP related due to original script.

Just ignore her, not worth the attention.

That rumour come from his haters in douban.

They will not released according to the order of filming. Even if WOL got postponed, doesn't means the other dramas also got postponed. Possibly ABAY or SF6 come ahead of WOL.

A must watch drama for all, loads of things can be learned.

Pronounce as Li Ni.

I can't load the hardsubs link T.T

I saw it, no new poster 🙄

Drama slot in the conference is around 4.15 (CST), maybe by then there will be something

You think too nicely of Yu Zheng. 😊 Yu Zheng play around with negative press because this is his forte, he is well-known in the industry for this.