KM0704

That's how the manipulation of words being played. You could see the tone on Weibo reflected on the tone of melon eaters on X or international as well. Suddenly no one judging the guys. Clearly those guys got their company protecting them because the response and public control quite fast and everything sort of died down in just 1 day. Xls suddenly got trending just for her 1 reply for ZQ fans clearly bought by YZ to shot ZQ's name. And that comment also might be self-acted by HY navy just to trigger topic. ZQ will have to go for merchant on her new drama, without no one knows, how can merchant invests on her. That trending got straight num 1 entertainment with only marketing accounts posts, almost no usual users posts. How come 2 obscure actresses can get straight to num 1, definitely bought.

No one in specific, the article is just to explain how company played public opinion in attacking about to expired actors. This article was written by an agent who was formerly employed by talent agency. She/he might be using her experience in reference to this. I'm sharing because the story similar to Xu Kai and this is how company usually operates to pressure actors to renew contract.

"1. Management companies release negative press releases against artists whose contracts have expired or are being terminated.

At the time, my former company had a very popular male artist, S, who was a very dedicated actor and contributed almost 60% of the company's revenue. His management contract was for 10 years, and when it was in its seventh year, the agency approached him to discuss renewal. S expressed a strong desire not to renew. The company then decided to give him a hard time. Just as his new drama was airing, the company contacted six or seven public relations and marketing companies to release a massive amount of negative press about S, severely damaging his career.

S's fans once questioned online why the management company didn't sue those spreading rumors, but the management company couldn't answer. That's because the source of these smear campaigns was the management company itself; there's no reason for a management company to sue itself. And this is just the tip of the iceberg of how management companies manipulate public opinion to control contract terminations and renewals for their artists."

When his position changed in the past, there was never discussion about it. Then suddenly it was talked of town this year. Like other C-ent fans who cares about position/billing and status, you also care about it and believe what's being discuss. So what's the point of asking it here. Only those who are insecure, will always talk about position. Billing and status has been rigorously discuss starting in 2022. Before that no such comparison was being actively discuss, clearly somebody trigger it for marketing purpose in order to elevate status. Since you've been following Xu Kai, you should have notice already that hardly any news/marketing discuss positive things about him. Back then when he took over position from Wu Jinyan, or Song Weilong, there was no post about his status rise or wjy/swl status went down. So what I'm saying is, all this talk about position rise and put others down is the work of marketing of those who concerns about it. Marketing won't simply talk if you didn't sent it to be talked about. It's all marketing play.

The thing that will assuage investors is losing money. C-ent long drama is suffering now because of fake hype and loss in investments. Investors don't care of what happen to the drama and artists as long as they get the profit. Those dramas that mostly marketed as success, only 10% actually return the profit expected by investors. That's why they are running away now and despite so many sabotage on Xu Kai, his dramas still sell well because he didn't wasted money on marketing and yet the return is almost similar to those who spent much on marketing. So my guess is Xu Kai got stable investors who didn't feel betrayed whenever they invested on him because he still managed to return their money unlike those who promise mountain and end up with little profit just enough to pay production and cover marketing expenses. If you see so many casting changes to the future dramas, it means that the casting proposed didn't satisfy the investors or the platforms. Despite fresh from "scandal" and bad image painted, Xu Kai still managed to open Tiandu Yiwenlu drama means the investors didn't withdrew their investment. So many fake melon posted saying he will get replaced but in the end it was still him means that investors fully trusted his ability to return profit. He didn't get replaced despite many vying to take over since his reputation is questionable. That itself shows Xu Kai's long term fermentation of his past dramas return ability. How long that will last depends on his ability to hold his capability to return profit.

I don't know, only Xu Kai himself know. We can only wish the best for his career and future.

Other top artists are protected because their company already prepared to forward them as top artist, in other words the chosen one. So the top treatment already reserved, just waiting for drama to be hit and proceed with plan to promote them. Xu Kai was the case of accidental explosion because Fu Heng is not expected to explode given that his screen time was not much and there's no specific story arc built for him. At that time, according to line up, he wasn't supposed to be promoted yet. That's why he got attacked badly with domestic violence scandal etc when Yanxi Palace exploded. If you notice, those who got promoted to top artists were accompanied with massive marketing during drama promotion to help elevate them to public eye and sealed the image to the investors. Xu Kai's drama was never accompanied with massive marketing. Since he already visible to the investors' eyes, the company was busy promoting other artists using him. The reason many will take advantage of top artist is without hit drama and notable representative works, it's hard to capture investors/capital eyes, no matter how many dramas you aired. So the only way is to use top artist as tool to open drama and get the heat to gather audience, then snatch the plot to put yourself in spot light. This is what most agent will do to their artists. It's more cheap than to open the project yourself with you as main lead.

All these game of status only in fan circle, industry knows their actual level. This brainwashing tactic only works on fan circle. No matter how much they played with marketing, they can no longer fool the investors in this cold winter. That's why they play game of cancel culture and smear campaign.

Not many have the capability to open projects and engage with projects that is recognize by industry so through participating in XK's drama, they can have exposure to investors. They can't do scene stealing in other top artists project because their team will protect the top artist, unlike XK who they know unprotected. Easier to mess and reap benefit without much effort.

Awards and status nowadays are pure scam. That's why you can see more and more established artists were avoiding all these events. If you subscribe to Weibo annual vip marketing package, you could get yourself seat in Weibo night event among the high status artists even without solid result. Awards can be bought, just arrange with platforms. But what matters to these artists is the attention at the red carpet and the boost of status when being associate with top 1. It becomes pure game of money instead of actual achievements.

Some surely rising with hot dramas but since market is so cold, even a little bit of hot play will blow marketing to the max in order to grab resources. That's how desperate current situation. Even the stable 90 actors are actively marketing and doing business now. Xu Kai has been garnering trust bit by bit from each play, and he got no problem opening the drama which shows there's stable investment. Those projects which are noisy and loads of hype usually facing problem like billing or not passing platform meeting. So they have to make hype in order to attract attention to get investment. Actually billing does not really determine the status in the eyes of investors or industry, it's just a play by artists team to deceive the fans about status. For investors, as long as they see notable names in the starring line up, they will put their money based on their level of confidence for the return profit. It's more of the play among who is rising and rely on traffic for resources survival. You can see how Yang Mi, Wu Jinyan didn't care they were listed as 2nd billing because regardless of position, people already knew them. The billing is important to those who still have to fight for the next resources.

That's the effect when people compare too much. With so much propaganda being played, people hardly know what's real anymore. They think he's not good enough because no one praise him to the sky like some other artists. But the situation that cdrama facing right now about the severe decline in long drama market really starting to show the desperation among actors. You could see more and more of them desperately marketing traffic, drama success, doing concerts, and killing each other in billing fights, this shows that those propaganda can only fooling the fans but not the investors. The low-key Xu Kai managed to open project amidst "scandal" despite being spread everywhere that he was being replaced. They spread this to brainwash public into thinking he has been cancelled but when time arrived, he opened the project normally. Instead, those who marketed drama success, boosting traffic got project delayed and some couldn't even open it. Of course you won't know which one because their PR prepared to hush this up. The phrase "the more you market it, the more you didn't have anything" has been frequently used by cnetz because you should watch who makes loud noise and trending frequently because those are the one who got affected by the cold winter.

I'm not demeaning my sis or anything but she isn't the type of you can said to be attractive. Yes pretty privilege works all the time but the level of attractiveness also differs by person. Some people just get that this type of people is not rude, they simply just be themselves without knowing they offend people or not by they way they behave. Rude or not is depend on those who interact with them. If you can't stand, I don't think you'll stay with them. You just simply go to the people you comfortable with.

Well, it might be weird, you should see how my sis' colleagues still coming to her desk sharing their stories despite her not responding to them. Her mind busy all the time,rarely stay on that moment. Some people just find it interesting. Also, compare to the nosy ones, some people prefer to befriend this type of people, at least she minds her own business and not backstabbing others. I was chuckling all the time watching how relatable Yang Hua is with my sis. Those who can't stand her "rudeness" already steered away from her. Somehow fits Yang Hua six degrees of connection. 😂

Lol. Drag people when there's no topic to drag. Are you bitter people pointed that you're fake fan because you always doubted Xu Kai and insinuated negative things about him?

Many people asked him? It's his bots asked him. Like I said, why did you take an update from someone unrelated to the drama? Is he the producer for this drama? Is he the director? Is he the agent for the 2 rumoured FLs?

So many things happening in recent months to XuKai, people still didn't learn how these marketing and melons work. Some time ago, a producer who previously worked with Yuzheng said that Xu Kai was dropped from this drama. Spreads like fire. Now people easily forgot.

You actually quoted him. Is he related to this drama? Those 2 actresses he mentioned are not even his artists. Why did he gave highlight to them? Btw, let's just wait for official announcement rather than quoting someone unrelated.

His studio won't confirm anything for the drama, only when drama official account announce it then they will move. Despite how formal it looks like, MDL also relies heavily on melon posts. If no hype, they won't put on artists' page. Many times they put unconfirmed drama in artists' page just based on melon.

How did you know that? Can you please don't simply posted unconfirmed info? Aside from Betcha, you also one of those who keep stirring negative connotation towards Xu Kai. I understand if you are anxious with loads of things about him. Just keep it to yourself instead of pouring it here making others anxious. Did you know so many is spying on him on every platform, try to make a topic to stir more trouble on him?