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Replying to ShortCircuit Mar 23, 2025
You know who's giving 10s to all of a certain drama's eps and 1s to the other's, LOL. MDL ratings don't really…
Okay, not going to go too pedantic in here but here goes... The networks make their money through advertising. When they buy a drama, the ads they sell have to cover the buying price. The more people are watching the drama, the more ads (or higher priced) they can include. Which means they make a profit (if the drama is successful) or not (if it flops or underperforms).

Most ads are aimed at the local population watching - which means, located in SK. The international audience might see ads, but they're also local, and if it's a streaming drama, those ads could be anything, but the money goes to the streaming site, not the producers or the networks. The only profitable thing coming from international viewers is a heightened position for the cast. Not the producers (usually, or at most the most visible ones, like the director, writer or composer), not the networks who went into the initial contract. And if not produced by the streamer and sold back to a SK network, then the production team takes on all the risk. That's why they care A LOT about home audience, and not necessarily the int'l one. And that's why the home ratings matter more than the int'l interest.

I'll say it again - once the production team sells the drama to int'l networks or streamers... that's it. They usually don't make more money unless so written in the contract, and it usually isn't (because of the inherent risk it won't be as successful as needed).

So yeah, other than making waves for the cast, I guess SK producers are not going to see much profit from an int'l streaming site after the sell.

PS AFAIK, once upon a time, there WERE money to be made from selling a drama to an int'l or regional audience, AFTER it had reached high success and was really buzzworthy. Sadly, nowadays they're made and sold before they had a chance to succeed - or not - internally, so it's all sold at initial value's worth.
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Replying to ShortCircuit Mar 23, 2025
He was the bad guy in Study Group LOL. (The manhua has a redemption arc for that character, but SG didn't get…
WHC1 was too long ago for me, I only remember the ML LOL.
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Replying to 13654404 Mar 23, 2025
imagine him saying " hi my long lost sis " on episode 11 🤣🤣
... Now I want them to do just that, LOL. As a cliffhanger of the week, so we could all go crazy together :D
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Replying to IM YourOnlyOne Mar 23, 2025
1. Kid that looks like a girl in the photo and car was 1ML2. 1ML apparently walked to the home of Sister Agnes…
I think HID was the father, and that's why DeokHui went ballistic - she wasted no love on her actual husband, but she was all over HID, they still are.

She was another one of the "want the cake and eat it too" type, no wonder her daughter turned out the same.
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Replying to 13654404 Mar 23, 2025
Title Buried Hearts Spoiler
imagine him saying " hi my long lost sis " on episode 11 🤣🤣
"What are you doing, step-brother?..." moment :D
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Replying to IM YourOnlyOne Mar 23, 2025
Everyone trying to find ways for the 1ML and 1FL to be not related by blood. 😅
I want to see who's that courageous to write that in a main-network drama and leave it as is, LOL. They would be eviscerated.

Nah, they're not siblings (now imagine if they had had her pregnant with him.... Nuclear bombs would have gone off already :D)
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Replying to Luffy Mar 23, 2025
lol dong ju and eun nam is related??
There ain't a script writer as bold in the whole South Korea, don't worry, they're not.
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Replying to Ayla Flower Mar 23, 2025
Seon U (actor) has a school asshole vibe
He was the bad guy in Study Group LOL. (The manhua has a redemption arc for that character, but SG didn't get as far).
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Replying to Gene Hunt Mar 23, 2025
Buried Hearts Ratings Ep1: 6.1% Ep2: 8.1% Ep3: 8.8% Ep4: 10.2% Ep5: 9.2%Ep6: 11.2%Ep7: 10.9% Ep8: 12.3%Ep9: 12.2%Ep10:…
Even the reprise got 4.5 in ratings and ranked in Top20 (8th place, compared to 2nd for the day's ep), wow. I didn't even know they did reprises on TV these days hahaha~
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Replying to HJHofT17 Mar 23, 2025
We know they're not siblings and it's very easy for DJ to get a DNA sample from EN to get a test done. I won't…
The thing is, it's been established that if he gets too shocked he gets amnesia LOL. Here's hoping he doesn't forget anything this time :D
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Replying to anan Mar 22, 2025
I want them to divorce, some how feel strange. Why HuiCheol want to let go so easily when he was so determined…
1. Because she's stupid (she seriously is).

2. YHC is letting her go because he loves her. I hope she gets confused by it and when SDJ inevitably rejects her (at least in the beginning) next ep, she'll go back. (I hope they put a revolving door in place for her, at the Yeom place, 'cause she's worse than the Terminator with her "I'll be back"'s LOL).

3. Men with earrings are hot. It depends on the age, type of earring and their confidence wearing them... but they're hot. (Not me imagining to the yey days of SRK playing Asoka, with those silver hoops in his ears. Man was he so hot...)
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Replying to ShortCircuit Mar 22, 2025
Title Buried Hearts Spoiler
What if SDJ is indeed HID's son from Mme Chu, whom he knew since they were students, BUT DeokHui was already ennamoured…
He sure was - that torture scene was from when he was a student, that has to be some 30 years back at least, and Yeom wouldn't have let him go without being sure of him.

Maybe Yeom fixed the initial removal of Mme Chu and SeongHyeon in order to plant HID in the Cha conglomerate through his marriage with DeokHui. And that would also explain why the second accident had to happen - when the Ko parents died, since SeongHyeon wasn't gone (maybe someone recognised him or something, or maybe they drew attention while trying to find his parents. I mean, it's only human to try and locate a lost child's parents, isn't it? So Yeom could have caught wind of it and learn the kid had survived.)

Oh well, I bet the writer's going to send us for another loop next week :D
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Replying to ShortCircuit Mar 22, 2025
Title Buried Hearts Spoiler
The woman (SDJ's mom) is surnamed Chu (I don't remember the rest) and she was working at a club. It's heavily…
Sec. Gong was in it with DeokHui in planning the accident where they thought the child died. I wonder if there were not TWO accidents, actually. One that Sec. Gong and CDH put together (and maybe got the mother), then SeongHyeon wandered away and entered a random house - the Ko family's - and they eventually took him in and raised him with their daughter YeonJoo and THEN they too got into an accident not long after and were killed.

I've been thinking, though - what if SDJ is really HID's son with Mme Chu, Yeo SunHo is really YEN's father (so they're still not related by blood in any way), and CDH wasn't jealous at Mme Chu for YSH, but for HID? :D

(That allows him to be half-brothers with TaeYun and I'm all for it, because TaeYun really loves him like a brother and I think the feeling is kind of mutual. Free ready-made half-brothers for all orphans in the world!)
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Replying to ShortCircuit Mar 22, 2025
Title Buried Hearts Spoiler
YSH is uncomfortable holding SeongHyeon IN FRONT OF HIS FREAKING WIFE who's taking the picture, LOL. Any cheating…
Nah, I've changed my mind. It's twistier to have them both cross-fathering kids all over, LOL, but maybe HID actually had an affair with Mrs. Chu and had SeongHyeon, and Yeo SunHo is actually YEN's dad as she always thought.

It would explain why DeokHui was so set on getting rid of them - since she loves or loved HID enough to kill her husband in order to be free to marry him, and why Madam Yeom recognises SDJ. Probably HID kept taking him around.

And as to why YSH is holding SeongHyeon in that picture - kids at times are kind of strange. Maybe he just took a liking to him and wanted to be held by him. Or maybe they were already friendly (since HID was best friends with YSH), so the kid knew him... So maybe in that picture HID is looking at SDJ and not YSH.

That brings the question of his lack of reaction when SDJ told his childhood name, and his lack of trying to make it clear why he thought he was called SeongHyeon... Or maybe they'll ret-con that scene too in the future.
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Replying to ShortCircuit Mar 22, 2025
Title Buried Hearts Spoiler
did they just ret-con the whole HID-being-saved from drowning by SDJ so that SDJ was ALWAYS aware that HID was…
Yeah, I think he's fluffing a bit to scare HID even more than he's already scared, LOL. But on the boat he did tell the island guy this was the man who shot him, so he had that part remembered anyway...
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Replying to ShortCircuit Mar 22, 2025
Title Buried Hearts Spoiler
There's a simple way to untangle the strands though, isn't it?
What if SDJ is indeed HID's son from Mme Chu, whom he knew since they were students, BUT DeokHui was already ennamoured with him and wanted her - and her son - out of the way? It would explain away how come Mme Yeom knew the kid - maybe HID brought him around when Yeom was busy turning him into a minion. And even so, he and YEN would not turn out to be siblings of any kind.

On the plus side, that would make SDJ TaeYun's older half-brother.

That would also explain how and why would DeokHui want to get rid of the kid - since he would also be HID's son and a competitor for his attention to TaeYun. And his mother would be HER competitor. (Maybe she had the mother killed and assumed the kid had died too, and the accident where YeonJoo's parents died is just an accident and NOT of her doing...)

Okay, I'm totally fine with this hypothesis. Make me right, drama writers!!

ETA OMG WAIT!!!! We don't know if SeongHyeon's bio mom is actually alive or dead - what if she's Secretary Gong?! That would make her a very cold b!tch, since she plotted with DeokHui to get rid of SeongHyeon - but what if...? This is makjang, everything's allowed!

ETA2 *sigh* DeokHui would know it's her though, so that falls apart. Unless she changed her face or something. Dammit.
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Replying to adwaithharikrishna Mar 22, 2025
Bro will be traumatized by thinking about shagging his own sister hope we will get less misunderstanding for only…
He's not stupid, I think he'll do a quick DNA test and find out if there's any blood shared.

... Come to think of it, if I were him, I'd collect samples from EVERYBODY, LOL, and test them all. Let's see who else wants a piece of this man's DNA :D

ETA What if he's brothers with Yeom Huicheol though? :D That would totally be such a tropey twist :D
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Replying to ShortCircuit Mar 22, 2025
Title Buried Hearts Spoiler
did they just ret-con the whole HID-being-saved from drowning by SDJ so that SDJ was ALWAYS aware that HID was…
He didn't seem to fake everything. He did show - from time to time - that HID's face was familiar, but this last ep showed he always recognised him. The other stuff though... why would he go try to trace back the suit if he didn't have any kind of memory loss?! He didn't know his own name, he had no need to tell the island guy his childhood name - that is now revealed he wasn't actually all that aware of, or of the past story behind that child.

Maybe he remembered HID because it was the last face before he went under... but then why did he rescue him?! Maybe he told a lie to HID to make him even more afraid of an almost-crazy SDJ... Gah! It's frustrating :D
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