Xu Kai has left for Thailand for Spring of the Blade promotions. The event takes place tomorrow, 20th September.…
There was really no promotion for this drama. What exactly did the production company, and the platforms do other than the minimum stuff like making a couple of trailers, few clips and stills. Once iQIYI sold domestic rights to Youku, they only wanted to promote their brand overseas esp. on expensive HK billboards using SOTB as the reason. Of course, they need to show some reservations, so Youku did push but only for less than a day. They always give a new drama a brief initial push because they need early data. Not even a single interview with the leads or did I miss it? Hopefully, the Thailand and Vietnam meet and greet will generate some hype back into China. It costs the platforms little to send them there. I think the Alasos spent a lot of money.
https://x.com/czhouye/status/2101237222393672095spring of the blade (一瓯春) climbed up to rank 3 with 12.1%…
"Yi Ou Chun" had a 9.6% market share on its first day, ranking among the top among all dramas that day. It should be noted that this figure is usually generated within 24 hours of premiere, which is ALREADY IMPRESSIVE FOR AN ORIGINAL SERIES THAT IS NOT TOP-TIER PRODUCTION OR ADAPTED FROM A MAJOR IP." For perspective, Against the Current achieved 4.9% on is first day. - Sina Drama Review Club
Within the first 24 hours of premiere, paid media were already framing and amplifying the negative/polarizing comments, while the drama itself had no paid marketing push.
I am finding this a bit hard going, the story doesn't really flow or draw you in not helped by rather flat direction…
ATC is a big‑budget drama, and they built an entire town from scratch. SOTB is a low‑ to medium‑budget production, and even though both are dynasty settings, they feel like completely different genres. ATC’s screenwriter is also a principal investor in one of the production companies, so the show has money, prestige, capital, and industry buzz behind it. ATC was designed to be a blockbuster hit, with maximum promotion and media muscle. ATC runs 47 episodes, while SOTB runs 30. The story, the vibe, and the overall atmosphere are totally different. Not liking a particular filming style doesn’t make it bad. ATC is about women suffering, women’s survival, and the FL saving herself. SOTB is more of a suspense‑mystery, with the ML and FL intertwined in their revenge mission. The FL in ATC, her nature/personality is straightforward and stay consistent throughout. The ML in ATC has more layers. The characters in SOTB, especially the leads — especially the ML — have many layers. The ML is written to be unpredictable.
Shen Run has everyone fooled, including the commenters on this page. He’s not a one‑dimensional character at all. When he’s around Granny Chen, you see a different side of him. As Yan Rui, he’s mean. He keeps a nonchalant attitude even while threatening people, which makes him feel even more dangerous. Xu Kai can play a convincing bully.
Nanny Rong is bouncing off the walls. She could have a stroke at any time. The actress Zhang Yuan Yu is outperforming…
To be fair, everyone else in the drama has to play a restrained, proper vibe except her. She’s a servant — and an unruly one — so she’s allowed to act differently. The others are high‑status, so their behavior is more refined, subdued, and shaped by the culture and society of that world.
But yeah, I love Nanny Rong character Her performance is so good.
In Ep6, when Shen Run is interrogating the men, I love the moment where he suddenly laughs and says, “I was joking.” I’ve never seen Xu Kai make that particular laugh expression before. Shen Run is giving him brand‑new character moments.
I didn't read the novel, but based on what you just described, I'd hate it if they did that in the drama. And…
I agree with you. The novel is honestly boring — nothing really happens. The drama is so much better: more suspense, more tension. I only liked the banter between the two main characters in the novel. I basically skip to those parts. The bantering is different too in the drama - more sophisticated. I really think they did an amazing job turning such a boring story into a high‑tension mystery thriller. I only mentioned it because I just happened to watch ep. 5 and Madam Xie gave FL to ML for the night. In the novel, she never returned to Xie mansion after that night. Other than taking the names, times, places, relationships, events, cat, etc. the drama is completely different.
I really like what Xu Kai did with Shen Run. Just like with Han Ting, he kept the character’s core from the novel — the essence, the temperament — but added a human touch in the drama. With Shen Run, he kept the ruthlessness and the sarcasm, but he also made him genuinely dangerous. In the novel they tell you he’s intimidating, yet you don’t really feel it when you read it. Sure, he does things, but it doesn’t land. In the drama, you can actually feel it, and Xu Kai pushes that danger up a few notches. And the way he uses his voice for Shen Run makes a huge difference. It’s a big part of why the character actually feels dangerous.
Chp 69: " First, let’s be clear about one thing—your Old Madam has given you to me. Did you know that?”"
They cut out the entire fun romantic reads in the novel when Madam Xie left FL behind at ML mansion in effect giving her away as concubine. She left without her. Shen Run tells her he belongs to her now.
In ep 5 the scene has that Victorian/Edwardian aristocratic courtship display vibe — the huge lawn, the elegant ladies, and the gentleman on a white horse showing off his skill to impress them.
- Sina Drama Review Club
Within the first 24 hours of premiere, paid media were already framing and amplifying the negative/polarizing comments, while the drama itself had no paid marketing push.
But yeah, I love Nanny Rong character Her performance is so good.
The actress who plays nanny rong is superb.
Why is nanny rong not in the list of cast?
I really like what Xu Kai did with Shen Run. Just like with Han Ting, he kept the character’s core from the novel — the essence, the temperament — but added a human touch in the drama. With Shen Run, he kept the ruthlessness and the sarcasm, but he also made him genuinely dangerous. In the novel they tell you he’s intimidating, yet you don’t really feel it when you read it. Sure, he does things, but it doesn’t land. In the drama, you can actually feel it, and Xu Kai pushes that danger up a few notches. And the way he uses his voice for Shen Run makes a huge difference. It’s a big part of why the character actually feels dangerous.
They cut out the entire fun romantic reads in the novel when Madam Xie left FL behind at ML mansion in effect giving her away as concubine. She left without her. Shen Run tells her he belongs to her now.