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1) To discourage people from watching a drama that’s competing with an airing drama the trolls prefer.
2) To negatively target a specific actor / actress they don’t like. Esther Yu gets this a lot. Actually, most of the well-known actors / actresses have their group of haters who just downrate the dramas they star in.
3) To discourage viewership of shows on a specific streaming platform
I promise you that this is an actual thing. A lot of us have seen it happen many times with other shows that have aired in the last six months or more. Fated Hearts is a drama that this happened with. After the show ends, typically the ratings climb back up a bit. It’s not paranoia, but if you don’t buy it then not my problem 🤷🏼♀️