Feud

Exhausting, sad, chaotic, confusing storyline

First of all: Let me pay my respect and tribute to Alan Yu (Yu Meng Long) as it was wonderful to see him in this drama which sadly, probably was his last performance/appearance. I have been devastated by the tragic end of such beautiful, young, talented, very much beloved actor/individual. Rest in peace Alan❤️

As for the show, I watched this show mainly because I am a big fan of Bai Lu and Joseph Zeng. Having seen pretty much all of Bai Lu C dramas, I must say her character in this drama is not my favorite. Bai Lu is a very talented, beautiful young actress and her forte is her unique facial expressions that bring the likeability to each and all characters she plays. So her being cast in this drama as a cold, unhappy, angry, frozen faced FL is just not impressive or even likeable most of the time. This drama is good if you like stabbings, beatings, blood, killings, hate, grudge, revenge over and over with very, very little lukewarm romance thrown in a few times here and there
For me, the storyline was very confusing like someone just cut and pasted the scenes together without rhime and rhythm. The ML gets stabbed over and over at least 15 times and then walks away as the story cuts to another scene like nothing happened. There is complete chaos as the scenes simply don't fit together and even though, eventually there are explanations in later scenes, some of which makes no sense at all, and by then, I was sooo exhausted by the chaos and long winded dialogs that I stopped caring and fast forwarded a lot just to end the misery.

Good stuff: beautiful visuals, gorgeous scenery and set designs along with absolutely gorgeous outfits. I also loved the music and the special effects, fights and spells. The casting was also perfect with many beautiful, talented actors. You can tell that this show was created by a lot of talented people. Thank you all for the great entertainment.

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I thought it would get better....

I wanted to give it 1-star, but gave it more cause of the main leads. They really really tried but the story couldn’t be saved....

I dropped this drama at ep 10, came back, fast forwarded a lot of eps and managed to finally finish it and regret it. Why? Because I had really high expectations from this drama and was left utterly disappointed.

This isn't the actors fault, all of them are great. I have watched other dramas of Bai Lu and Joseph (who plays Mr. Bai) and they are great individually, but this drama wasn’t for them. The story was a messy puzzle.

The main characters Lord Siling and Mr Bai...what even? He betrays her, she stabs him and it goes on and on until the end of the drama. If there was a good story behind it all, I would still watch it. But this?
Why tf doesn't she wait for the guy to explain his side of the story? And then proceed with hating him? Through the starting eps until ep 21, I was so annoyed with Siling and the way she treated Mr Bai.
The one who first betrayed Heaven way was HER. She killed the drought dragon and then refused to bear the consequences? Wth?
Also they are supposed to be gods, supposed to be aloof, so why expect Mr Bai to feel sympathy for the humans every second of the day?
And the misunderstanding and miscommunication that drags on throughout the drama....damn....I don’t know what I was doing.

Also, why give so much screen time to the side characters? I understand showing more scenes of the second couple, but the third one? Fourth? Just why?

Anyways....I wouldn't recommend anyone watching this if they are looking for a good story. This is not for you. If you're looking for pretty faces, then yes, this drama is for you.

Watch for beautiful faces, costumes, scenery, CGI, but not for story, cause its boring af

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Got through this mainly for Bai Lu...

The main draw for this drama to watch it was for Bai Lu I do really like her shows, and upon seeing the trailer I thought it looked really good to watch. The whole thing being around a Feud for a couple was interesting and I do tend to like dramas like that, but unfortunately I felt this one fell a bit flat. It really is extremely frustrating to watch wondering exactly what their Feud is really about and they don't let you know for some time. So buckle up and just wait for it cause it doesn't come out easily.

Bai Lu's performance once again was not a let down for this drama. I do really like to watch her and she helped with getting through this drama. I really like Bai Lu and Joseph Zeng when they were feuding through this but I really didn't feel chemistry between them. Maybe its because I also felt that they did not actually focus or do a very good job at portraying their love story. So I won't put it all down to bad chemistry but they focused so hard on their feud that when it came time for their love story I just didn't believe that these two people loved each other at all, and I won't put that on Bai Lu and Joseph Zeng they did their best with this script that they were given. I wish they would have focused more on their love story then some of their silly side characters that they just had to keep throwing into everything. I was tired of seeing half of them.
I really haven't seen Joseph Zeng in much but I don't think he really did a bad job at portraying his character either there was just something really missing in this story.

Spoilers will start from here:

My actual favorite scenes in this drama were ones with the guy who played Meng Chang Qin who was also in the drama (Hard to Find). He just had really funny moments and his bond with Bai Lu's character was so good. Him being there for her when she had her son and until she lost him. Then Bai Lu's character also loses him around the same time. All of these scenes were really heartbreaking. You felt for her character losing her son and this man that stayed beside her through it all. I'm sorry but I felt more for her losing this man then the ML just because I really didn't believe their love story at all. I just think this actor for his guest appearance deserves a little bit of credit. He was definitely a highlight for me.

I actually liked the guy who also played the villain. You won't know that there is a villain for awhile they keep that pretty well hidden and just kind of seemed they wanted someone else to be behind the main characters Feud. To sweep it all under the rug that they had this feud going on between them and it was all this guys fault. Even though I think he was another highlight to watch from a lot of the other side characters that they make you get to know and watch what is going on with them. Why they thought this was more important the couples love story I just don't know. I would of liked to watch more of Bai Lu and Joseph Zeng actually being a couple then two people that just really seemed to hate each other.

Toward the last few episodes actually did a bit of fast forwarding just wanting it to end. They just did way to much on focusing on things I really didn't think matter to the story of these two, and also the monologues were just getting way out of hand before they would actually even continue a scene. A scene would go on way too long with them just talking your in the middle of a battle and having just this absurd conversation in the middle. With a better script and all these good actors that they had this really could of been an amazing drama, but in the end I just feel like it fell flat for me. That is my opinion I know there is a lot of love for this drama but for me unfortunately that was just not the case.

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A BORING & UINSPIRING Show for a niche group of audience!!

As a huge fan of anything Zeng Shunxi! Unfortunately, this show became too tiresome and repetitive throughout the entire series, with lazy writing and uninspiring dialogues (a lot of it).

❤️ Pros ❤️
CGI (Yes this show made great use of CGI during the xianxia / fantasy sets/arc, they look soo pretty, however considering that they wasted the majority of the episodes in the mortal world and being plain mortals, we rarely got to see these beautiful visual.)
Costume (Yes some of the set pieces and costumes were fire omg)
Zeng Shunxi's acting (Yes despite being cast in a boring show, his acting skills are great!)

❤️ Cons ❤️
Boring turtle-slow paced script
Repetitive tiresome plot (multiple betrayals, just when you thought it's over, POOOF you've been betrayed AGAINNN)
Lazy writing (read more below, including the "fake" romance (they were pretending to be in love while holding evil intent multiple times repeatedly)
A show with nothing much to offer aside from the main couple's fight and betrayal between the 2 of them, while everyone else gets involve just because the main couple are their "leaders".

[SHORT SUMMARY]
This series to summarize, comprises of the ml and fl's love story which is mainly fueled by a lot of angst and vengeance caused by misunderstandings. It's not a sweet romance so take note of this! The "genuine" romance in this show is minimal, at least from how they portray these characters and you will only see genuine romance via flashbacks and during the last 2-5 episodes!

[EXPLAINATIONS]
There were multiple repeated instances where the characters were made to be "pretending" to be a different person, scheming against the other to eventually backstab the other main character once vulnerable to the other's "pretense". The issue with this is the team made the characters appear to show not a single hint of that "pretense", as if the character were truly a different person. Usually there's a need to show the audience at least something as seen in other shows with similar "pretense" kind of plot twists. This is a particularly awkward, lazy and poor attempt on the team's part to create a cheap plot twist and definitely not a "unique" and "quality" way of creating a plot twist *cringeeeee*.

They had the time to create a whopping 32 episodes, yet failed to take advantage of it by repeating the above character's actions over and over again D: It's as if all they had as "ideas" to keep the show moving were by having the characters backstab each other over and over again in multiple arcs. Additionally, the built up to each of these repeated actions were slow and filled with an insane amount of dialogue scenes at mostly repeated locations between the main couple and the side characters.

[FINAL SUMMARY]
To wrap things up! Feud serves a niche audience, my assumptions would be for those who may be more inclined to watch a really slow paced, heavy in dialogue show with a main plot that progresses at tortoise :3 pace OR audiences who are new to the scene and have not yet watched a truly well paced and directed series with exceptional scripts that offers a rich amount of content such as (Prisoner of Beauty, Moonlight Mystique, When Life Gives You Tangerines, Love Between Fairy and Devil etc). If you have not watched actual quality shows and are not familiar with film theory, you may consider Feud normal and a decent introductory series (similar to those who lack proper critiquing skills and typically leave sugar-coated all positive remarks and a 10/10 rating on every show be it good or bad *cringeeee* 😂).

[CONCLUSION]
To conclude, it's a massive no for me, nope not recommending this show :D I fully agree with others who have said that the show is slow and mostly boring with nothing much going on most of the time! Skip this show if you're not into slow paced shows with basic repetitive scripts. There are better more captivating series from Zeng Shunxi and Bai Lu out there as mentioned above, Feud offers no way close to that same level of engagement that the other shows I've mentioned offers. And I'm not even sugar coating by rating those shows a 10/10 😂 They each have their pros and cons and will be rated critically.

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Something Feels Missing

"Checkmate by Chaos, When the Writer/Director Becomes the Dumbest Player"


[after 16 eps ] I neither see love nor hate in this , there’s no glimpse of a love-hate story. There’s absolutely no chemistry between the couple; they come across more like strangers, co-passengers just traveling, or colleagues working together.

The story is decent, and no doubt the actors are talented , I’ve seen and appreciated their work before. But here, they’re unable to bring that emotional depth into the narrative. Something feels off, which is why I can't really connect with it. It feels more like they’re just going through the motions, as if there’s no real spark. Makes me wonder if there’s some off-screen issue that’s affecting their on-screen performance.

Also, once the real identities are revealed, all the characters suddenly go through a 180-degree change, which doesn’t feel organic or in sync with the story’s flow. It seems like the makers are playing it safe , like romantic comedies (light hearted ) are often considered a "safe zone" genre.

Overall, it’s an okay-ish drama. There’s nothing particularly exciting or intriguing to keep you hooked or on the edge of your seat. I’m watching it mainly because there’s nothing else to watch , not because it’s genuinely compelling. That said, it doesn’t frustrate or annoy me either, which in itself is a plus point.

Other dramas not only fall short, but they’re also frustrating to watch. This one, despite its flaws, doesn't frustrate , like I said, it feels like a safe play.

overall okay-ish drama watch if you have nothing.



[after 28 eps ] Dragged by Fillers: There are more fillers than actual meaningful content, and the pacing is extremely slow. This story could have easily been wrapped up in 10–20 episodes.

Equality Claimed, Not Shown : If the female lead (FL) is supposed to be equal to the male lead (ML), then why doesn’t she have her own kingdom, palace, army, or loyal subordinates? Why did she have to make a mortal sect her follower? I mean, she can do that, but shouldn’t she already have her own people, especially if she holds equal status to the ML?

Also, they keep saying FL and ML are equally powerful, but FL isn’t even able to leave a scratch on ML. It’s only because of ML’s deep feelings for her that he allows himself to get hurt , he’s holding back. That’s not equality in strength; it’s just ML’s emotional restraint.

No Heart, No Hook : All the characters and the story feel lifeless. There's no depth, no backstory , nothing that helps develop the plot or the people in it. The way it has been executed makes it seem like the creators didn’t even try to give the characters any individuality. Everyone feels like background extras just standing around, rather than real people with real emotions or purposes.

I can't connect with this drama because it evokes absolutely nothing in me , no love, no hate, no sympathy, no empathy, not even sadness or happiness. And when a viewer feels that way, it’s a clear sign that the drama has failed to reach their heart. For me, this drama is a complete failure.



[after 32 eps ] From start to finish, this story is filled with foolish decisions and a complete lack of purpose. Not a single character can be called wise, nor did anyone truly demonstrate strength in the real sense. Every character kept making irrational, senseless choices. Even after achieving something as significant as immortality, they still came across as weak and directionless.

It felt like all the characters were pawns on a chessboard, and the writer was just randomly moving them around without any strategy. The writer was pulling the strings, but instead of crafting a clever game, he made every wrong move. The pawns-these characters, were being killed off at random, and for what? If this was a chess match, let me tell you, Mr. Writer, you’ve already lost.

Honestly, the biggest fool in this entire drama is the one writing it. And in the end, what does the female lead even achieve? Living in an illusion? Changing the past that doesn’t even affect the future? This is one of the most baseless and illogical endings I’ve ever seen in any drama.

Usually, I don’t care whether a character lives or dies at the end, what matters to me is the emotional closure, the meaningful farewell or message that most stories offer. But here? Nothing. No impact. It's as if the script was written under the influence of something, like the writer was high while drafting it.

I initially gave this drama a 5-star rating, but I’m changing that now. Even that rating feels undeserved.

Since giving a rating is mandatory while submitting a review, my rating will appear on this drama’s profile. But honestly, I didn’t even want to touch the rating section , I would’ve preferred to leave it completely blank. Thankfully, it’s not compulsory on the user profile, so it won’t show up in my actual list. Why should I even bother struggling to decide what rating to give something that doesn’t feel worth rating at all?

❌spoiler minor❌

A blunder worth mentioning: The villain says that he found out the female lead (FL) is the male lead’s (ML) weakness when they were imprisoned together for 10 years. But this makes no sense. If the villain was imprisoned for those 10 years, and during that same period the FL was being tortured in the mortal world, how could the villain have orchestrated or even been involved in manipulating her pain?

Isn’t that a clear contradiction?

Yes, if there had been some magical element or explanation allowing him to influence things from prison, that would be different. But nothing like that was mentioned or shown. So this stands out as a major writing flaw , a clear plot hole on the writer's part.

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As the name says the whole plot is feud!!!

not the lovey dovey Romance its feud Romance...
Starts a bit slow but has many plot twists keeps surprising the hry her misunderstandings bjs led to all the drama
still a really good watch plot and what leads when a couple don't communicate and keep all their hardships with themselves. Even though the ending is a happy one but i still wanted a better wanted with more scenes oh shi an and bjs and hry.
Like most xianxia dramas where the plot also revolves around the side characters feud is not like that its mostly about the BJS and HRY but still i binge watched during the airing how my support went from HRY to BJS then again HRY and BJS it just says that nobody is at fault its just the circumstances and upto ep 10 i actually believed in LQY. she deceived so well and also the second time also she deceived me i completely didn't expected it but yeah i wondered what actually BJS did in those 10 years and expected that he actually took the punishment and it was the only thing which i expected in the drama and the villain i just didn't understood him anyway how he did all those things just didnt add up for the losses he had yeah i know that he lost all his family but he also had taken so many lives due to his revenge he just pitied himself and has taken more lives than what happened to him . i just wanted him to die as soon as possible but he actually had BJS died.
Anyway even in the ending BJS revived because of the goddess of time thanks to her we at least had a happy ending. still needed more of them. and guys if you are up for some romance nope its not lovey dovey its about feud between a couple guys but still its a worthy watch
the ost were ok ok for me but the song sang by bai lu is really good!!

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this is a spiritual lover

Watching this is like trying to pull a tangled thread into a proper spool. It's like you're picking up tangled threads that frustrate, confuse and annoy you but the condition is you have to be patient and thorough if you want to untangle them. I've seen many who gave up because of their impatience.

If you don't enjoy the feeling I'm describing then it's hard for you to finish this drama because it's not your type.

_____________________________________________________________________________________________________________________________

I enjoyed trying to untangle this thread, I enjoyed every hardship, struggle, pain, misunderstanding, confusion, anger, revenge, love, characters and life lessons that were conveyed indirectly.

Our two main actors worked very well together, they built chemistry, promoted as best they could, the acting was also amazing especially their eyes showed the right emotions. The costumes were beautiful as well as the make up and hairstyle, I love the OST that Bailu sang, I also enjoyed the two songs that Xiaoxi sang with Bailu and he bought the copyright.

Bailu, once again I salute and take my hat off to your acting which is very good at showing the feelings of your character. Portraiting Motherhood, crying in pain, crying in loss, deep hatred, pretending to be a sweet girl, a very broad love for mankind, and more. I remember hating her husband, crying in tears when she cried, laughing at her cuteness, truly a talented actor.

Xiaoxi, at first I didn't have high expectations for him like I did for Bailu cause i didn't follow him, but he really played his character very well. I was carried away by him, I remember being annoyed at the beginning and a few ep, helpless at his cuteness, and also momentarily moved by his love for his wife. He is also a great actor.

I had a great time sharing opinions, discussing and guessing with other viewers here about the characters and plot, I also enjoyed sharing funny videos and hot information about this drama. Especially the 10,000 heat index moment.

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Trauma Bonding, Cliff Falls, and Questionable Immortal Life Choices

Let’s just say... FEUD is entertaining, but not for the reasons the production probably intended. This drama is a classic example of "big budget, high hype, chaotic execution."

The Good:

Visually stunning: The sets, costumes, and cinematography are gorgeous. The landscapes and ethereal quality of the xianxia world make for some pretty breathtaking moments. The drama is a feast for the eyes, even if it can’t always match the emotional depth.

Zhang Suan (played by Chen Xin Hai), is honestly the MVP — consistently reasonable and emotionally intelligent. Every time he appears, I exhale. A couple of episodes were highlights just because of him.

The antagonist Xiao Jing Shan (played by Hong Yao)? Surprisingly, the most grounded character in the entire show. When the antagonist has more brains than all the protagonists combined... it kind of makes you question who the real hero is. Low-key carrying the plot, high-key exposing everyone's emotional immaturity.

A few quotes and scenes hit surprisingly deep. "If there is no love, where does the hatred come from?" — yes, Shifu, preach.

Some of the BGM tracks are excellent, setting the right tone for those high-stakes moments. When the music hits right, it adds weight to the drama. However, let’s be honest: occasionally the background music sounds like it came from a budget synth machine, which kind of takes you out of the moment. Less cheap synthesizer, more grand orchestra, please.

The Mid:

It’s giving chaotic rom-com meets trauma drama. The first arc feels like a parody of xianxia, with editing so choppy you’d think scenes were being reassembled in real time. The romantic development often leans into limerence rather than genuine connection, and we're clearly meant to root for CP's with the emotional communication skills of a burnt-out office printer.

The "revenge for the lost child" angle had potential, but it’s wrapped in so much over-the-top drama that it loses its impact.

Tropes. So. Many. Tropes. If I had a jade bead for every time someone falls off a cliff, I’d be immortal by now.

The... Not-So-Good:

Let’s talk about the FL. I know she’s written this way for “tragic reasons,” but she’s emotionally stunted, full of repressed rage, and constantly projecting — to the point where I genuinely believe she needs therapy, not romance. Watching her feels uncomfortably familiar, like seeing unresolved family trauma play out on screen. It gets better in the second half.

And the ML? A walking red flag. The physical aggression, the emotionally unavailable brooding... at this point, their entire relationship screams trauma bond, not love.

Characters keep making irrational decisions and reacting violently before bothering to talk, "kill first, talk later" kind of interaction — even though, wisely, some characters do suggest "Just sit down and talk!" (Yes, Shifu, again. We hear you.)

The "romantic" interactions offer silent treatment, co-dependency and ultimatums. In terms of unhealthy communication, this drama delivers.

Conclusion:
I’m watching this more like a messy reality show than a sweeping fantasy romance. The production is expensive, but the storytelling doesn’t quite deliver — it leans too hard on old clichés and little genuine emotional growth.

Still, it’s oddly addictive in a “can’t look away from the car crash” kind of way. It’s a melodramatic, trope-filled chaos fest that might not be good, but is definitely memorable.

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